2008–2016
I was responsible for the corporate design and marketing materials (i.e. all printed material and web appearances) of the hotel twice in a row, from 2008 to 2013 and from 2013 to 2014 when the tenant and concept changed. While the logotype and primary colors got a slight refreshment and became brighter then, a slogan arrived on all marketing collaterals, underlining the message of the house. I put much effort in choosing high-quality not everyday materials that would also support the new concept. Finally, I developed a custom image concept that I successfully implemented with the help of Leeli photography︎︎︎.