2008–2016
I was responsible for the corporate design and marketing materials (i.e. all printed material and web appearances) of the hotel twice in a row, from 2008 to 2013 and from 2013 to 2014 when the tenant and concept changed. While the logotype and primary colors got a slight refreshment and became brighter then, a slogan arrived on all marketing collaterals, underlining the message of the house. I put much effort in choosing high-quality not everyday materials that would also support the new concept. Finally, I developed a custom image concept that I successfully implemented with the help of Leeli photography︎︎︎.
![](https://freight.cargo.site/t/original/i/f1e163e42a5bfd4e2d7f184e2ba66d9d1522daf425d8b9ac39043518639c43f0/rundheraus_Alpenhof_logo_1400px.jpg)
![](https://freight.cargo.site/t/original/i/8245c55d4dd69252edf15d77100bca790187cba532d997785a824084002bdb3f/rundheraus_Alpenhof_IMG_9010.jpg)
![](https://freight.cargo.site/t/original/i/cde12a6b4d692d3d6b91bc9f26bac362a671ba8f288018eab551ade920f72fa2/bratfisch_Alpenhof_slogan_anim_rot.gif)
![](https://freight.cargo.site/t/original/i/1146c9d9fa8378649f78ecd86aea80db9f0caea177594c476ac02274014d0a65/rundheraus_IMG_9048_2000px.jpg)
![](https://freight.cargo.site/t/original/i/84b3e6afa5cc1f547f612c91687523299db8133d52bcfa36b2a7f422e33ccad2/ALPENHOF_Ins_GZ_05-14_GzD_rundheraus2.jpg)
![](https://freight.cargo.site/t/original/i/c17a56c7a9b42b3d7b877d84529bc9f1b7bbe08d7423e2edb06f6fe07277c106/ALPENHOF2_Website_ss_rundheraus4.jpg)